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Making a living with words, one query letter at a time Carol Ann Whitmore · freelancing since 1992 |
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Welcome to my desk. It's a door on two filing cabinets in the spare bedroom, and it's where I've earned my living for the last seven years writing for trade magazines, company newsletters and a regional parenting paper. Nobody's going to mistake me for a rich woman, but the bills get paid, I haven't worn pantyhose on a weekday since 1992, and the commute is eleven steps. I started this page because I get the same questions over and over at the library writers' group and from people who read my byline and think it's glamorous. (It isn't. It's a lot of index cards.) So here's what I actually know, in the order people usually ask.
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How to Write a Query Letter
A query is a one-page business letter that asks an editor if she'd like to see an article you haven't written yet. That's the whole secret of freelancing for magazines: with a very few exceptions (humor, fiction, some first-person essays), you don't write the piece and then hunt for a home. You sell the idea first. It saves everybody's time, and an editor who says yes will usually tell you exactly what length and angle she wants, which makes the piece better. Mine follow the same four paragraphs every time. It's not fancy, but it's gotten me work from editors who've never heard of me.
A few other things I've learned the expensive way:
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What It Pays (Honestly)
People want a number, so here are the ranges I actually see, in 1999, in my corner of the business. Yours may differ.
A few realities. Pay is usually "on publication," which can be months after you turn the piece in, so you are always working for money you'll see next season. Ask for "on acceptance" and sometimes you'll get it. Keep a cushion. Every editor who has ever paid me late was very nice about it. Also: read the contract. "All rights" means they own it forever and you can't resell it. "First North American serial rights" means they get to print it first and it comes back to you. Some magazines now ask for electronic rights too, so they can put your article on their Web site; think about what that's worth before you sign it away for nothing. |
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The Index Card System
I have tried tracking submissions in a spreadsheet twice. Both times I stopped updating it within a month. What works for me is a shoebox of 4x6 index cards, one card per idea, and it has worked since 1993. The front of the card says the working title and a one-line summary. Below that, a line for every place I've sent it: the magazine, the editor's name, the date sent, the date they answered, and the answer (Yes, No, or a note like "no, but try us again in spring"). If it sells, I write the fee, the due date, the date I mailed the piece, the date it ran and the date the check came. The back of the card has source names and phone numbers. The box has four dividers: Ideas (not queried yet), Out (waiting to hear), Assigned (sold, working on it), and Done (paid). Every Monday morning I go through Out and anything older than eight weeks gets a follow-up or gets sent somewhere else. Every idea in Ideas gets sent to at least one place a month or it goes in the trash. The rule that makes it work: an idea that comes back goes right back out the same day. Different market, same day. Don't take it personally, don't let it sit on the desk for a week looking at you. Most of what I've sold went to the second or third place I tried. One piece on small-town Fourth of July parades sold on the sixth try, four years after I first pitched it. |
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The Tax Side (Nobody Warns You)
Standard warning: I'm a writer, not an accountant. This is what I've learned from doing it and from paying a real accountant once a year to check my work, which I recommend.
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Tools of the Trade
You need much less than the catalogs say. My whole office, as of September 1999:
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The Office Cat
Her name is Deadline. She is eleven, orange, and the only coworker I've had since 1992. She was a stray who showed up the week I quit my job, which my husband says is a bad sign about the kind of company I keep. Duties include: sitting on the fax as it warms up, sitting on whichever page of notes I need next, sitting on the keyboard whenever a query is nearly finished (she has sent one to an editor, unsigned, by stepping on the right key at the wrong time; I got the assignment anyway), and staring at the window during phone interviews in a way that makes it very hard to keep a straight face. She has met every deadline since 1992 by the simple method of not having any. I am thinking of promoting her. |
Visitors to the desk since March 1999:![]() Questions about freelancing? Write me at [email protected]. I answer everything eventually, but if it's a deadline week, "eventually" can mean two weeks. (No, I can't read your manuscript. Yes, I know. I'm sorry.) Friends of the desk: Home Office Help (Diane, who knows far more about the tax side than I do) · The Working Mom's Notebook · The Study Skills Page · Eureka neighborhood Last updated September 17, 1999, the week the estimated-tax check went out (on the 14th, a day early, because I've learned). © 1998, 1999 Carol Ann Whitmore. The words here are mine; please ask before reprinting them (I'll probably say yes). |